ZeroPlastic Movement Hosts Level Up Phase 04 Entrepreneurship and AI Workshop at University of Kelaniya

The Professional Development Avenue of the ZeroPlastic Movement, University of Kelaniya, conducted Levelup Phase 04 on 28 October 2026 at the Ananda Patabadige Auditorium, University of Kelaniya. The workshop was designed to introduce undergraduates to entrepreneurship, AI-powered business tools, and modern marketing strategies.

The project aimed to equip university volunteers with practical knowledge relevant to starting and developing businesses in a technology-driven environment. It also sought to encourage entrepreneurial thinking, leadership, and confident decision-making among participants, while drawing attention to the importance of sustainable business practices and environmental responsibility in line with the ZeroPlastic Movement’s mission.

The workshop featured two sessions led by Mr. Pramesh Wickramasinghe, an award-winning business and finance journalist and corporate trainer, and Mr. Dilanka Sanjaya, an entrepreneur, AI enthusiast, and marketing strategist. Through their sessions, participants explored practical approaches to using AI technologies for business development, digital branding, and marketing. The program combined structured presentations with discussions, allowing attendees to engage with the subject matter and consider how to apply these tools to their own ideas.

Over 50 participants took part in the workshop directly. The sessions encouraged participants to think about integrating eco-conscious values into business concepts, connecting the themes of technology and entrepreneurship with environmental awareness. Official e-certificates were distributed to registered participants following the completion of the program.

The workshop provided young volunteers with exposure to current trends in AI-driven business tools and marketing strategies, areas increasingly relevant to graduates entering the workforce or considering entrepreneurial paths. By linking these topics to environmental responsibility, the project reinforced the idea th…