Advocacy and system change

Clean-ups treat the symptom. Policy treats the cause.

ZeroPlastic is not only a clean-up organisation. Alongside the volunteers on the ground we work on behaviour change, policy advocacy and systemic solutions, because every piece of plastic on a Sri Lankan beach was a decision made somewhere upstream.

ZeroPlastic volunteers in cleaning gloves at a coastal clean-up in Sri Lanka, holding a banner reading Make EPR Mandatory.

Three levers, used together

Behaviour change gets people to refuse plastic. Policy makes refusing it the default. Market building puts the alternative within reach at the moment someone needs it. Remove any one of the three and the other two stall.

That is why our advocacy runs alongside the club network and the clean-ups rather than instead of them. The volunteers who fill sacks on a Saturday are the same people asking their university, employer or ministry to stop buying the thing they just collected.

What we are campaigning for

These are positions we are actively advocating. None of them describes law already in force.

Regulation

Make Extended Producer Responsibility mandatory

Advocating for mandatory Extended Producer Responsibility, so the companies that place plastic on the market carry the cost and the duty of recovering it.

Policy campaign

End single-use PET water bottles in government institutions

Campaigning for Sri Lankan government institutions to eliminate single-use PET drinking-water bottles and move to refill and reuse systems.

Institutional action

Cut single-use plastic in institutional operations

Working with institutions and businesses to design single-use plastic out of everyday operations, rather than managing it as waste after the fact.

Market building

Promote reusable systems and alternatives

Making refill and reuse practical, and building demand for the local producers whose alternatives replace single-use plastic.

Behaviour change

Shift institutional behaviour

Changing procurement habits, event practice and everyday defaults inside organisations, so reduction outlasts any single campaign.

Campaigning in public

Pressure that institutions can see

Advocacy is not only submissions and meetings. Public campaigns make the case visible, bring partners and their teams into the argument, and give institutions a reason to move.

Campaigns such as PEN BIN Love, which targets the plastic pollution caused by disposable pens, show how a specific, everyday product can become the entry point for a much wider conversation about single-use plastic.

Campaigners walking with placards reading Stop Pen Pollution and PenBin Love during a ZeroPlastic awareness march.

Work with us on policy

Institutions, businesses and organisations cutting single-use plastic in their own operations are the fastest route to system change. Tell us what you are trying to do.

Partner With Us