Every July, millions of people across the globe take a step toward reducing their use of single-use plastics. Plastic Free July has grown into more than a campaign — it is a moment of reflection and a powerful reminder that everyday actions shape our collective future.

This year, while many companies are preparing for cleanups and awareness activities, we want to challenge corporate leaders, CEOs, and CXOs to take a more meaningful, policy-driven step.

Cleanups Are Good, But Policy Drives Change
Cleanups help remove visible waste and raise awareness. However, they often address the effects, not the cause. To reduce plastic waste at scale, we must tackle the problem where it begins — at the source — through operational and behavioral change within organizations.

That’s where leadership makes a real difference.

The Challenge: Adopt a ZeroPlastic Policy — One Action is Enough
You don’t have to implement a complex strategy or overhaul your systems. All we ask is that you choose one small, clear action to implement this month. For example:

Ban plastic straws within your company premises

Eliminate plastic bags and promote reusable alternatives

Prohibit plastic lunch sheets and encourage reusable lunch boxes

Just one step. One change. That’s enough to start.

This small decision sends a strong message — to your employees, customers, and partners — that your company is committed to environmental responsibility in a tangible way.

Support is Available
The ZeroPlastic team is ready to help. We can assist you in creating a simple workplace policy, designing internal awareness materials, or setting up small but impactful initiatives tailored to your team’s culture and operations.

Why Leadership Matters
When corporate leadership takes action, it creates a ripple effect. Employees pay attention. Customers notice. Stakeholders follow. Small actions, when led from the top, can inspire widespread, long-term behavior change far beyond your organization.

This Plastic Free July, let’s do more than talk. Let’s act.

Start with one action. Keep it consistent. Lead by example.

If your company is ready to take that first step — or if you simply want guidance — reach out to us. Together, we can build workplaces that move from intention to impact.